What it is
Video production for a real-estate development: giving buyers actual visual information about a place before they decide to live there. Delivered so far: a construction time-lapse. In the pipeline: walkthroughs of individual units, walkthroughs of the location (there’s a castle), and possibly AI-generated UGC that shows the property the way residents would.
Why I’m doing it
Honestly: to learn. AI video is becoming a real capability and I learn by shipping for someone who needs the output, in this case Jan, who needs buyers to see the development. Client work as tuition, where the tuition pays.
What I’m learning
AI video production is a pipeline problem, not a prompting problem: consistency across shots, motion that reads as intentional, output a client will actually publish. The craft is in the system around the model. It’s the same lesson as everywhere else in my work, wearing a different medium.